And Slaters Go Plop » blog http://damian.peterson.net.nz The Bloggery of Damian Peterson Mon, 19 Jul 2010 21:01:27 +0000 en hourly 1 http://wordpress.org/?v=3.0 Calculate Your Blogging ROI http://damian.peterson.net.nz/2008/05/09/calculate-your-blogging-roi/ http://damian.peterson.net.nz/2008/05/09/calculate-your-blogging-roi/#comments Fri, 09 May 2008 09:24:47 +0000 Damian http://damian.peterson.net.nz/?p=138 Ever wanted to know what blog posts you write require the least effort and get the most comments? No? Well I did and I threw together a bit of SQL to help me identify the areas I can improve upon if I’m to become a serious challenger for the title of the Laziest Blogger Ever™:

SELECT p.post_title, ROUND((SUM(LENGTH(w.comment_content))/LENGTH(p.post_content))*100) AS roi, LENGTH(p.post_content) AS post_length, SUM(LENGTH(w.comment_content)) AS comment_length FROM blog.wp_posts p INNER JOIN blog.wp_comments w ON w.comment_post_ID = p.ID GROUP BY p.ID ORDER BY roi DESC LIMIT 10

It returns the top 10 blog posts ranked by the percentage return on a post measured by the number of characters invested in the opening post compared to the number of characters returned in the comments.

My top 3:

  1. Free Will (43,774% ROI)
  2. Last Western Heretic (5,304% ROI)
  3. The Location of Jesus (5,223% ROI)
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